Measure your impact with Google Analytics 

Google Analytics 4, or GA4, is a powerful tool for tracking user engagement on websites and applications. TurboVote partners can leverage GA4 to track voter engagement on TurboVote and gain valuable insights into voter behavior. You can:

• Leverage event tracking to understand each user’s interactions, from how they arrive at TurboVote, to the links they click on, the pages they view, and how long they spend on each page

• Learn user demographics such as age, gender, and location

• Dive deep into Google Analytics reports, including real-time reporting 

Get started with Google Analytics

Use the quickstart setup tool to create a free Google Analytics account. 

Once your account is set up, share your measurement ID with the TurboVote team. We’ll connect your measurement ID to your TurboVote site so you can see insights from your TurboVote site right in your Google Analytics dashboard. If you use Universal Analytics and need to transition to GA4, review the UA → GA4 migration guide. 

How to create a new GA4 Property

• Sign into your Google Analytics account.

• On the left, if you have multiple GA4 Accounts, select your Account for TurboVote.

• In the Property column, click Create Property

• Enter a name for the property (ex: “Organization’s Name TurboVote site”), select the reporting time zone, and currency. Click Next.

• Select your industry category and business size.

• Select how you intend to use Google Analytics. Click Create.

NOTE: Google Analytics tailors the set of default reports based on the information you provide about how you intend to use Analytics.

How to add a data stream

• Sign into your Google Analytics account.

• Click Admin

• At the top of the Property column, select your property.

• In the Property column, click Data Streams >Add stream.

• Click Web.

• Enter your TurboVote URL (partnerhostname.turbovote.org), and a stream name (this can be the same URL or your organization’s name)

Locating your Measurement ID

• To locate your Measurement ID, follow the steps below:

• Sign into your Google Analytics account.

• Click Admin

• At the top of the Property column, select your property.

• In the Property column, click Data Streams > Web.

• Click the data stream for your website.

• Locate the Measurement ID (it starts with a G) and provide that to the TurboVote team.

The TurboVote team will add your Measurement ID to your site within 2-3 business days and notify you when it has been completed so you can verify that the data is being collected.

How to verify GA4 is collecting data

Once the Partnerships team has added your Measurement ID to your TurboVote site you will start seeing data in your Realtime Report. Anyone that has access to your Google Analytics 4 property will be able to view the data in the report. The Realtime Report will show you the users that have visited your TurboVote site within the last 30 minutes. The report will provide you with a device breakdown including mobile, desktop, and/or tablet.